Cracking the Code: Why Shopping for Dads at Christmas Is Nearly Impossible
Cracking the Code: Why Shopping for Dads at Christmas Is Nearly Impossible (and How We’re Fixing It) Every December, millions of perfectly competent adults—people who manage teams, raise children, pay taxes, and operate heavy machinery—find themselves cowering in the seasonal aisle, whispering the same desperate sentence:“What on earth do I get my dad for Christmas?” Shopping for dads is, in short, a heroic quest. These are men who, when asked directly what they want, respond with “I don’t need anything” or “Save your money,” as if this is remotely helpful....
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